As a branch off of sustainability, I want to focus on food, and how making the right food choices can grow a more sustainable society. Lately there has been a lot of talk about the food industry, what is good for us, what is not. Most people are uneducated about the food they eat and its nutritional value. They never think about the process by which food gets from farm to table. Eating for the most part is an absent minded activity. We eat mainly to get full. By making deliberate choices about what we consume, we can turn eating into a conscious activity, one that normally doesn't call for any. As people are getting fatter and disease rates grow higher, it is the perfect time to begin informing people about what they eat, where it comes from, and how they can better their lives by becoming more conscious eaters. I think college students are in need of the most help due to our busy schedules and whacked out sleep cycles. Often out of convenience, or lack of knowing how to cook, we either eat fast food or go to the cafeteria, when in fact it would be cheaper to buy groceries and make something that would last for a week or more. I want to use graphic design to inform this group of the nutritional value of what they are eating and give them the reason and tools to change their habits.
One of the goals is to change the way in which college students living on their own think about food, how they get it, and what they are eating. The second is to give them the reason to buy and cook healthy food, why it is important to buy from local grocers and eat foods that are in season. The primary message for this project is that buying local, organic foods will promote a more sustainable society as well as becoming conscious eaters and understand where their food comes from. The communication strategies would involve messages of an informational nature with statistics and reasons/suggestions for improvement and why we should change the way we go about eating.
Competitive Landscape/Bibliography?
Food Inc. (film)
Supersize Me (film/book)
In Defense of Food, Michael Pollan
Eating Animals, Jonathan Safran Foer
The Future of Food (film)
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okay, this is shaping up pretty well, corie. first off, make sure you have broken out this essay/summary into the specific parts required in the design brief. that will help you be sure you've covered all of your bases for required content areas.
fyi, "competitive landscape" is similar to bibliography, yet different. "competitive landscape" is all the projects that are trying to do similar things, or have some kind of relevance to your project. "bibliography" is a listing of all the ideas and content you are utilizing and referencing to build your project. now, it is possible to have a similar project that you are pulling content from, or that is influencing how your make your project, so that would be listed in both places eventually. i don't expect you to have a very complete bibliography yet, but a source or two might be helpful as a starting point.
okay, on to the content.
your comments about the "right timing" are spot-on, and you're correct that there is a lot of chatter about this topic all over the place, and it's definitely related to sustainability in terms of land use and care of our environment (how food is grown).
you say your main goal (i think it's your main goal) is to change the way college students think about food. i think to do this you will need to understand as fully as possible their current attitudes about food -- all the detailed hows and whys and motivations of their thinking and choices. this will allow you to better address the ways you can change their thinking.
you should stay very open to a range of communication strategies. what you listed in this post is okay, but don't assume that statistics will get anyone to change deeply ingrained eating habits. many of your classmates know fully the dangers of smoking, yet do it daily. food could be the same way, so be prepared to use any means necessary to change minds.
you can think about the "communication strategies" from a few angles. a "strategy" is a planned activity that is executed a a specific time (the right timing is important) in a specific place (where would people see the messages?) and in a specific form (this is the format/media issue). you can take a stab at some of these for your design brief, but be open to them changing as needed.
if you haven't already, plug this stuff into the design brief and see what you think. then email me if you still have questions before wednesday.
if at all possible, it would be smart to try to conduct a few interviews before you leave for break, just to get the juices flowing.
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