Information Architecture--> Branding--> Layouts

The titles "The Case for Brands" and "Truth in Advertising" will be buttons that the user will be able to chick on and pull up the essay. The text in the left side bar will serve as a comment section where people can post their thoughts on the two essays.



This layout has a horizontal format that will scroll down to reveal other information.



In this layout the essay titles will again serve as links to the content. The links in the left column will lead to background information about Naomi Klein and The Economist.