Showing posts with label Vis. Language. Show all posts
Showing posts with label Vis. Language. Show all posts

November 13, 2008

Visual Language--> Communication Models--> System Postcard




The Silvertone radio was present during a time when people had a greater appreciation for the simple things in life such as coming home in the evening and listening to the radio while reading the evening paper or eating dinner. Today people tend to take advantage of these moments, as rarely as they happen. We have been engulfed in a culture that throws so much at us at one time we can hardly keep up. People are encouraged to consume on a consistent basis, always needing to be satisfied by the latest thing in entertainment, technology, etc. So my question to you is "what will your impulse buy today?"     

November 3, 2008

Visual Language--> Modes of Appeal--> Process--> Initial Poster Sketches

Herbert Bayer's original advertisement for the Container Corporation of America, 1954:





Components for a the re-design of Herbert Bayer's Container Corporation of America advertisement. For the ethos mode of appeal I fist thought I would incorporate an image of famous person living or working around the time the ad was run who embodied the philosophy of this quotation.

































October 15, 2008

Visual Language--> Rhetoric-->Final Posters--> Statement

In my first poster I am using synecdoche by placing an image of an older Hispanic woman alongside a young Hispanic boy. This along with the text, is representative of the middle group of Hispanics ages 20-35. The point is to emphasize the importance of voting by relating it to the Hispanic's value of family and heritage. The use of the acetone transfer method invokes memory and a sense of timelessness. 
The second poster is making use of a pun. In place of the typical ballot box, the pinata serves as the ballot box. The ballot box is hanging from above, thus the voter needs to "reach out" or make an effort to cast their vote. The crafty appearance reflects the form making of pinatas- paper mache and tissue paper. Bright colors are used throughout the Mexican culture, so I attempted to portray that through the color palette in this poster.  

Visual Language--> Rhetoric-->Final Posters


Visual Language--> Rhetoric-->Digital Vote Poster Sketches










Visual Language--> Rhetoric-->Mind Map and Matrix


September 23, 2008

Visual Language--> Rhetoric--> Voting Demographic Research

The Hispanic population is my voting demographic.

1. Some things that are most important to Hispanics outside political issues are family, community, religion (Catholicism), staying connected to their country of origin.

2. Latino voters rank education, the cost of living, jobs and healthcare as the most important issues in the 2008 elections. Behind these were crime, the Iraq war, and immigration. On the issue of immigration, the survey stated that they did not specifically ask about illegal immigration. If they had, numbers may have been different. In the past, Hispanics have tended to vote conservatively, but in recent years they have begun to lean more toward the Democratic Party to to the handling of immigration laws.   

3. One of the largest cultural identifiers of the Hispanic population is food. The most predominant being  chile, as it is used in almost every mexican dish. Other identifiers are Day of the Dead celebrations, papel picado, mexican blankets, tin artifacts, flamenco dancing, pinatas and ristras. The representation of the Virgin of Guadalupe is also widely referenced. Rich, intense colors spanning the entire spectrum are predominately used. Most of Hispanic art is highly ornamental. The Hispanic population in general treat people with a great deal of reciprocity, receive love, give it back. Mezcal and tequila are also associated with this group.

4. Chile, flour tortillas, corn tortillas, Taco Bell, Chipotle 

5. Other reasons for the Hispanic population not voting include citizenship and the general youthfulness of the population. Many Hispanics of eligible voting age are not native born citizens, thus rendering them ineligible to vote. As of September 2007, 45.5 million Hispanics were under the age of 18. Only 40% of the Hispanic population was eligible to vote.  

Sources:

Pew Hispanic Center

pg 17

pg 20

September 18, 2008

September 16, 2008

Visual Language--> Exhibiting Signification--> Museum Object Applications


Promotional: postcard



Product: T-shirt



environmental: banners






informational: brochure 


September 11, 2008

Visual Language--> Exhibiting Signification--> Image Concepts

In choosing a color palette I looked at the colors that were reflected during the 60s and 70s, the approximate date range I believe my radio is from. What I discovered was that many of the colors used during this era were pastels and earth tones, as well as some brights. 


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September 4, 2008

Visual Language--> Exhibiting Signification--> Word Lists

ICON

denotation: antique radio

connotations: 1920's, enjoyment, past-time, news, entertainment, listening, music


denotation: satellite radio diagram

connotations: information graphic, clean, computerized, technology, space, satellite



denotation: satellite radio

connotations: technology, 21st century, mobile, car, listening, news, entertainment, enjoyment, music  



INDEX

denotation: microphone

connotations: speaking, large group of people, radio, loud speaker, personality





denotation: people listening

connotations: family time, insight, playful, home, living room, supper



denotation: radio tower

connotations: electrical circuit, signal, radio waves, transmitter



SYMBOL

denotation: radio waves

connotations: radio tower, circuit board, electrical current, cross-section, measurement, duration, transmission



denotation: sirius logo

connotations: playful, new, computerized, modern


denotation: XM radio logo

connotations: exciting, transmitting, abstract, modern 



DENOTATIVE EXHIBIT TITLES:

Radio Through the Ages

The History of Radio

Radio: Then and Now

CONNOTATIVE EXHIBIT TITLES

Entertainment Through Radio

Transmitting Live

Emitting Waves