Visual Language--> Modes of Appeal--> Process--> Initial Poster Sketches

Herbert Bayer's original advertisement for the Container Corporation of America, 1954:

Components for a the re-design of Herbert Bayer's Container Corporation of America advertisement. For the ethos mode of appeal I fist thought I would incorporate an image of famous person living or working around the time the ad was run who embodied the philosophy of this quotation.

Visual Language--> Rhetoric-->Final Posters--> Statement

In my first poster I am using synecdoche by placing an image of an older Hispanic woman alongside a young Hispanic boy. This along with the text, is representative of the middle group of Hispanics ages 20-35. The point is to emphasize the importance of voting by relating it to the Hispanic's value of family and heritage. The use of the acetone transfer method invokes memory and a sense of timelessness. 

The second poster is making use of a pun. In place of the typical ballot box, the pinata serves as the ballot box. The ballot box is hanging from above, thus the voter needs to "reach out" or make an effort to cast their vote. The crafty appearance reflects the form making of pinatas- paper mache and tissue paper. Bright colors are used throughout the Mexican culture, so I attempted to portray that through the color palette in this poster.  

Visual Language--> Rhetoric-->Final Posters

Visual Language--> Rhetoric-->Digital Vote Poster Sketches

Visual Language--> Rhetoric-->Mind Map and Matrix

Sound and Motion --> Project 2--> Kinetic Type Final

FLIP, TOSS, SCRAPE

Throughout this project I focused mainly on the movement, timing, and duration of my actions. I utilized Newton's law of motion "every action has a equal and opposite reaction" in my action of tossing, where the letters are being tossed in the air and come back down at a faster rate. However, the scrape action runs across the screen in a fluid consistent manner. The scrape action was easier to convey through an analog medium, but when taken into the digital medium, it takes on a new formal definition. This project also reinforced the importance of the storyboard in planning and timing of the animation. In the end, my animation turned out to be shorter due to the natural speed of the actions I was depicting. 

1) How do you think the meaning would change with the addition of color? Would it help or hurt, or is it necessary?

2) The scrape action was the hardest for me to depict formally. Do you think it works, and what kind of changes would make it better?

3) Anything else that could be improved 

Sound and Motion --> Project 2--> Kinetic Type Version 1