Visual Language--> Communication Models--> System Postcard

The Silvertone radio was present during a time when people had a greater appreciation for the simple things in life such as coming home in the evening and listening to the radio while reading the evening paper or eating dinner. Today people tend to take advantage of these moments, as rarely as they happen. We have been engulfed in a culture that throws so much at us at one time we can hardly keep up. People are encouraged to consume on a consistent basis, always needing to be satisfied by the latest thing in entertainment, technology, etc. So my question to you is "what will your impulse buy today?"     

Sound and Motion --> Project 4

I am choosing to pursue the data presentation format for the final project. Due to the direction that my cooking theme has taken, I believe the statistical analysis would prove to be very interesting and tie in well with the rest of my portfolio pieces surrounding the cooking theme. I have begun to explore the role that convenience has played in relation to cooking, especially in the latter half of the 20th century. It will serve as an informational piece that will hopefully provoke the viewer to think about the facts as they relate to their own life. In the ideal outcome, it would encourage the viewer to change their habits for the better. There would be a series of facts about or relating to the food industry and how convenience has shaped the way Americans think about and consume food. 

This infomercial would most likely air around prime-time on cable channels such as the food network, and other similar shows that promote cooking as an enjoyable and worthwhile experience. The primary audience would most likely be those who are already watching the Food Network and other related channels. These people are often interested in cooking, but never learned themselves. The infomercial would serve as a reminder of why they are attempting to learn how to cook well.      

Go Vegetarian

Super-size Me

Visual Language--> Communication Models--> Output Object Postcard

Sound and Motion --> Project 3--> Statement

For my cooking environment I wanted to create more of a simultaneous narrative than a sequential one. With the simultaneous environment, the user is able to combine different elements and create their own story. In a sequential narrative, the designer has set up a predetermined story line that the user must follow. Within the simultaneous narrative, the user is able to make their own conclusions. Cooking itself is a simultaneous process, so I attempted to bring that out in the interactive framework. The music, voice and sound effect additions bring an additional level of understanding for the user/viewer. By incorporating these elements, the user not only gets a visual picture, but gains insight into how the action depicted may sound or feel. The qualities brought on by voice relies solely on the ability of the speaker to communicate the feeling of the action or picture. Music qualities rely on the rhythm, pitch, and timbre to create the feeling of the action depicted. Qualities of the sound effect are drawn from the sound it is imitating.     

Sound and Motion --> Project 3--> Process

Screen grabs from the interactive:

Final Direction and interface sketches:

Directional sketches:

Visual Language--> Communication Models-->Object Postcard

Visual Language--> Modes of Appeal--> Process--> Initial Poster Sketches

Herbert Bayer's original advertisement for the Container Corporation of America, 1954:

Components for a the re-design of Herbert Bayer's Container Corporation of America advertisement. For the ethos mode of appeal I fist thought I would incorporate an image of famous person living or working around the time the ad was run who embodied the philosophy of this quotation.